Own it

Own it – Because confidence is the sexiest thing you can wear.

This is the shade for women who don't ask permission. Who walk into a room and claim it. Who know exactly who they are and make no apologies for it. Own it is pure, unapologetic power—bold, fierce, and absolutely unstoppable.

One sweep across your lids and you feel the shift. That surge of confidence. That unshakeable certainty that you're exactly where you're meant to be. The luxurious mineral formula glides on like liquid authority, delivering rich, commanding colour that radiates strength and sensuality in equal measure. Whether you're closing deals or breaking hearts, this shade ensures you do it on your terms.

Why you'll be obsessed with Own it:

• Bold, commanding colour that announces your presence
• Silky-smooth mineral formula that feels as powerful as it looks
• Buildable intensity—from confident to absolutely dominant
• Long-lasting, fade-proof wear that holds its power all day and night
• Vegan, cruelty-free, gluten-free, oil-free – fierce beauty, uncompromising values

Own it. Own the room. Own your power.

Ingredients: Mica, Magnesium Myristate, Magnesium Stearate, Polyethylenewax, Silica, Bismuth Oxychloride, Ethylhexyl Palmitate, Dimethicone, Caprylic/Capric Triglyceride, Polyisobutylene, Dimethicone/Vinyl Dimethicone Crosspolymer, Hydrogenated Polyisobutene, Tocopheryl Acetate, Lycium Barbarum Seed Oil

Made in Canada by Too Smexy